Ad agencies are a lot like architects and car companies and chefs. They all do pretty much the same thing. They just do it differently. Which gives you every right to ask, "What's different about August, Lang & Husak?" Our clients know this difference, but you're probably not our client yet. So forgive us if we take a moment to talk about ourselves. When we opened in 1992, we had the opportunity to identify the kind of company we wanted to become -- and then go out and make that company a reality. From the start, we recognized there was a huge market for solid, respectable advertising. And a smaller, more challenging market for work that tries harder. For work that defines its sponsor in a unique, compelling way. For work that brings new insight in consumer understanding. For work that comprehends where a brand has been, and where it has a chance to go. From the start, we made the purposeful decision to do things the hard way. We wanted a shop that expected more from itself, and that worked for clients who expected more from their agency. At AL&H, we're not here to do solid, respectable advertising. Or to quietly perpetuate the status quo. We're here to make a noise, and to make our clients famous. If you're with us so far, then there's a great chance you'll be with us the rest of the way. August, Lang & Husak is a full-service agency in Bethesda, Maryland, specializing in advertising strategies, tactics, and campaign implementation. The account list at AL&H is intentionally broad and unusually diversified, from high-tech to retail to non-profits; from B to B to associations to package goods; from Fed Gov to media properties to healthcare. While these categories separate and define different business cultures, human values stay the same. At AL&H, the focus is always on an advertiser's audience, and on crafting fresh ways to forge compelling connections with customers. Some campaigns "peak" before they ever see the light of day -- because they are conceived to resonate solely for the advertiser. At AL&H, we are ever mindful that ads are conceived to connect with an audience, and must be evaluated from a consumer perspective. While it is tempting to craft an advertising message because it is something someone wants to say, we constantly ask, "Is this message what our audience wants to hear?"