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What's New
DISTRACTED DRIVING PSA CAMPAIGN WINS SILVER CLIO
Created for the American Academy of Orthopaedic Surgeons (AAOS) and the Auto Alliance, the national public service (PSA)
campaign is designed to spread awareness of the importance of driver focus behind the wheel. AL&H created all the
ads -- TV, radio, print and outdoor, and led the design for the campaign's interactive website,
www.decidetodrive.org. The work can be viewed at
http://www.decidetodrive.org/campaign-details/.
In less than a year, the PSA campaign has already garnered upwards of $10 million in free media exposure.
Watch this video on YouTube
MIKE AUGUST RECIEVES SILVER MEDAL AWARD FROM DC AD CLUB
Mike August, founding partner at AL&H, was honored to receive the coveted Silver Medal Award from the DC Ad Club, at a special
luncheon at the Marriott Wardman Park on September 21st. The Silver is awarded in recognition for executing effective campaigns that
spotlight the best of advertising, and for the embodiment of professionalism reflecting the industry's highest standards. Former
Silver recipients include Katharine Graham and Ted Leonsis.
PREMIER
Premier is a major healthcare consulting group that has better numbers in its database. Here's how AL&H turned that into a major
advantage over its competition.
MAKING NEWS IN THE NEW YORK TIMES.
AL&H unveiled its distracted driving creative package at a major press conference at the National Press Club in DC. A webcast covered
the event in real time. The NYTimes featured the story in its Science Section on April 12.
Read more on the
New
York Times website...
ALH CREATIVE FEATURED ON LOCAL TV NEWS Ð OMG!
During Fall of 2010, DC hosted a national distracted driving summit. During the week long event, DC residents noticed a collection of
Metro busses dramatically wrapped with carnage and chaos. The graphics on the buses were originally developed for AL&H's
long-standing client, the American Academy of Orthopaedic Surgeons (AAOS) as PSA ads for bus shelters and airport dioramas, to serve
as a warning against distracted driving. The Automotive Alliance, in partnership AAOS, asked us to re-work the art for bus applications
specifically for the recent Distracted Driving Summit. The copy didn't mince words: “OMG. Get the message. Texting while driving
is a deadly distraction.” DOT Secretary Ray LaHood featured this message on the Summit's Distracted Website.
Link to Bus Video: http://www.myfoxdc.com/dpp/news/local/new-texting-and-driving-ad-campaign-displaying-on-metrobuses-092810
Our Distracted Driving campaign is driving attention in Times Square with an oversize, back-lit diorama. Since the only traffic in Times
Square these days is on foot, pedestrians needed to "get the message" and remember it - all the way back to their cars.
JOE FRAZIER IN SOUTH PHILLY JUNKYARD.
As part of the distracted driving campaign, Joe Frazier stepped up to tell people about the hardest he was ever hit. This photo was taken
on a freezing morning in a South Philly junk yard.
CHUCK HUSAK FEATURED ON
WAMU/NPR RADIO
Chuck was recently a featured panelist on Kojo Nnamdi's local NPR radio show discussing the ins and outs of public service advertising.
Link to listen: http://thekojonnamdishow.org/audio-player?nid=18131
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