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Husak talks 'Mad Men' the Final Season

Husak talks ‘Mad Men’ the Final Season

Chief Creative Officer Chuck Husak joined Bob Witeck, CEO of Witeck Communications and Cary Hatch, CEO of MDB Communications on WTOP for a ‘Mad Men’ discussion on the eve of the show’s final season. Jason Fraley, WTOP Entertainment Editor, hosted the session, probing the panel about the show’s immense popularity and influence. Read some of […]

Read This and Write Better

Read This and Write Better

By Chuck Husak Everyone in business must write persuasively, whether it’s an ad, a report, a brief, an opinion, or even an email. In that spirit, everyone is an advertising copywriter. So here’s a short course on how to write better, intended to serve anyone who wants to make a more compelling impression with their […]

10 Unique Social Awareness Ads that Avoid Red Flag Fatigue

10 Unique Social Awareness Ads that Avoid Red Flag Fatigue

What is Red Flag Fatigue? With so much media attention focused on new digital delivery technology, PSA sponsors and creators would do well to circle back to a fundamental PSA truism that has been glossed over—yet, is more vital than ever. The importance of wrapping a PSA message in an accessible, relevant and compelling concept […]

PR’s Toughest Responsibility in the Twittersphere: Getting to the Truth

PR’s Toughest Responsibility in the Twittersphere: Getting to the Truth

By James E. Lukaszewski, ABC, APR, Fellow PRSA Introduction Jim Lukaszewski (loo‑ka‑SHEV‑skee), bestselling author, speaker, and crisis guru advises senior operating executives in situations where the organization’s reputation, the leader’s position and public trust are at stake: Security breaches, bad products, environmental damage, angry people, corporate criminal conduct, high profile litigation, major accidents, scandal, and […]

Conversation Stoppers in Advertising

By Chuck Husak 1)      “Let me play devil’s advocate” really means…I don’t like your idea or solution, but I don’t want to be the dissenting voice. So, I’ll employ a little gamesmanship here. I can appear wise and thorough by inviting a critique from a hypothetical third-party perspective that “some other person” might conceivably have. […]